Sunday, October 14, 2007

First post-test: Attributor

[Hmm. Just found this in my drafts. Sorry.]

I have been made aware of the company Attributor, that is to help web publishers find plagiarisms of their web content. Of course I signed up for a free report! These post-tests will be done as I find the time.

The company is run by Jim Brock, a lawyer who was with Yahoo!, and Jim Pitkow, a computer science Ph.D. who developed and sold two start-up companies, Moreover and Outride.

Their goal is to help web publishers find the "re-mixers", for example the bloggers who comment and link to articles enabling interested parties to bypass the home page of the news organization and go straight for the article. This does not sound like a bad thing, until you realize that many blogs now make money with ads, revenue that is then missing in the presenting organization, who may have their most lucrative ads on the first page.

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